Improve Magento Store Conversions by Google Analytics API

“Recently, Google Analytics have added some more features in the Magento stores that allow users to track results of sales and other activities. To get more information on the benefits of it, continue reading this blog.”

For tracking some results of sales as well as other activities, Magento platform and Google Analytics started to offer their customers with a range of statistical reports. However, the native dashboard united lots of different reports, featuring various orders, revenues, new customers, searches and best selling products.

Moreover, Magento also offers a wide range of reports obtainable from the reports section in the backend apart from the dashboard. The report’s list is obtainable, but quite long, and they also offer invoiced and shipped order reports, refunds, low stock, coupons, tags reports and other ones.

For all the store owners, it is essential to have some more information about customers, including referral sources of traffic, behavior characteristics, the demographic portrait of visitors and more.

Well, Google Analytics report has satisfied these demands that collect information about your website with the help of GA (Google Analytics) codes on every single page of your Magento store.

Make Sure to Add Google Analytics Tracking to Magento

As we all know that Magento has the native Google API that enables users to embed GA tracking codes through the Configuration tab. Magento store owners need to know the important Google Analytics account number as the while process is simple yet fully automated.

First of all, users need to expand the Google Analytics section in the Magento Admin Panel (System->Configuration->Sales->Google API->Google Analytics). After that, users can enter the GA tracking ID into the account number field and press the “Save Config” button.

Improve Magento Store Conversions by Google Analytics API
If Magento store owner's Google analytics account is properly configured, it will start collecting information from this moment. Moreover, users can allow the IP anonymization option in the Google API section and do not store full IP address information to comply with your own or local authorities privacy terms. At the time of adding Google Analytics to your Magento, you make sure to avoid some vital mistakes that can prevent real tracking.

Make Use of Different Magento Extensions for Advanced Functionality

In the Google Analytics, sometimes it is important that you meet some particular goals such as adding the GA dashboard to the Magento store or tracking the orders developed in the backend. Users can prefer to the Magento Connect marketplace and allowed to get there an equivalent extension.

If you have decided to opt for different extensions, you can go with Magento Connect as lots of extensions are obtainable that automatically add the Universal Google Analytics code to your Magento store.

However, universal analytics offers the opportunity to develop individual dimensions and metrics within your Analytics account that display the data you need exactly the same way as default statistical attributes.

Magento extensions not only boost the some Google Analytics features, but these extensions can also infuse new functionality to native Magento reports. The Advanced Reports extensions are allowed to give you complete stats on your Magento store and make it better for your business.

In short, Magento store owners can some extra benefits to their store and enjoy lots of features that they are looking for. Keep visiting our blog for more such information and news on Magento and its solutions. Visit here for more details about services: