Improve Magento Store Conversions by Google Analytics API
For tracking some results of sales as well as other activities, Magento platform and Google Analytics started to offer their customers with a range of statistical reports. However, the native dashboard united lots of different reports, featuring various orders, revenues, new customers, searches and best selling products.
Moreover, Magento also offers a wide range of reports obtainable from the reports section in the backend apart from the dashboard. The report’s list is obtainable, but quite long, and they also offer invoiced and shipped order reports, refunds, low stock, coupons, tags reports and other ones.
For all the store owners, it is essential to have some more information about customers, including referral sources of traffic, behavior characteristics, the demographic portrait of visitors and more.
Well, Google Analytics report has satisfied these demands that collect information about your website with the help of GA (Google Analytics) codes on every single page of your Magento store.
Make Sure to Add Google Analytics Tracking to Magento
As we all know that Magento has the native Google API that enables users to embed GA tracking codes through the Configuration tab. Magento store owners need to know the important Google Analytics account number as the while process is simple yet fully automated.
First of all, users need to expand the Google Analytics section in the Magento Admin Panel (System->Configuration->Sales->Google API->Google Analytics). After that, users can enter the GA tracking ID into the account number field and press the “Save Config” button.