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Tuesday, 16 December 2014

How to Convert & Retain Your Customers in the eCommerce Loop?

“Gaining new customers and retaining existing one is not easily possible in this highly competitive market. But if you follow right ways, you can easily gain new customers and retain them also. Go through this blog and get more information on converting and retaining your customers” 

In this bloodthirsty market, gaining new customers and retaining existing ones is not as easy as it sounds, it needs you to spend your time and efforts too. By gaining customer’s attention and retaining existing ones, you can boost conversion rate of your site, but it is quite challenging for you.

For eCommerce merchants, gaining new customers means gaining new business. Therefore, thanks to eCommerce solutions as it have all the features that you will require to convert and retain your customers. If you increase customer retention by 5%, it increasesprofits by 25% to 95%, according to the Harvard Business School.

If you are looking forward to convert and retain your customers in the eCommerce loop, below you can find some tips that help you to retain new and existing customers and convert them into potential ones. 

Ensure That You Regularly Update Customer's Profile
Customer's Profile

Image designed by: freepik.com

If you want to understand your customers better, it is necessary that you collect all the important information like work, goals, demographics and relationships. By collecting all this information, you can also find out how and why they are interacting with your brand. You can easily organize all this information and part your customers and analyze what they want as it will be helpful for you to serve them better. 

Remember to Send Customers Thank You Letters & Ask Them For Feedback 

If you will have a good amount of interactions with your customers, you can easily make your brand more caring. If any of your buyers (first time buyer) purchase any product from your website, you can send them a welcome message. Make sure you include a place to enter their feedback and experiences about your products and services. It will help you to comprehend your customer's expectations and help in boosting services and products too. 

Motivate Your Customers to Follow Your Online Profiles on Different Channels 

For every eCommerce website, it is must to keep their online and social profiles up to date and active. You should also make such profiles interactive and allow your precious customers to like and follow you. 

You can also make subscription to your email and newsletter free and easy to access. You can surprise your customers by offering them special discount and offers, you always remember to include easy to access contact information. 

Buy PPC (Pay-Per-Click) Advertising
Pay Per Click

You can also purchase PPC (Pay-Per-Click) advertising as it is the most important marketing tool that helps in attracting new businesses. Pay-per-clicks ads are appearing on search engines and other websites for the new. In this advertising tool, whenever any potential customer clicks any of these ads, the market will be charged.

You should consider at least Google and Bing for search engines. It is also recommended to look at some other PPC networks as well like Facebook so that you can reach to your important and new customers. Once if you have selected a PPC network, make sure you have a clear goal and a clear plan of execution. 

Social Media Marketing
Social Media Marketing

Image designed by: freepik.com

Recently, social media marketing has got some deprived push. All thanks to a report that released from a research firm Forrester. Regardless of this truth, I must say it is highly advanced tool obtainable for small and mid-sized retailers. 

Social media is one such network that can take any form like blogs, posts on Google+, Twitter, Facebook and more. If you are marketing on such platforms, you should aim at engaging customers in a kind of ongoing conversation. It is especially true while in holiday shopping season. 

Listen to Your Customers & Joint Their Conversation
Joint Their Conversation

Image designed by: freepik.com

Ensure that you talk with your customers on a regular basis and you ask them what works for them and what not. You can also spend some time on researching and look for online resources, where you can easily get what they like and what they don’t. Through this way, you can get an idea on which things can influence your customers to purchase from you. 

Rectify Your Mistakes
Rectify Your Mistakes

Whenever you get any feedback about any kind of mistake, you should act as quickly as possible. As quickly taken action will calm down your customers and correction will be received and valued by them.

An essential part is to be careful for the needs of your customers, so you can spend some time on researching and analyze what will work for you. It will be helpful for you to not only attract new customers, but also keep them and convert them into potential ones.

Above mentioned are some of the easy ways by which you can convert and retain your customers in the eCommerce loop. Moreover, you can also get help from a professional eCommerce developer, who has expertise in different eCommerce solutions

Wednesday, 3 December 2014

Magento Launches A New Version of Magento Enterprise Edition

“Recently, Magento launched a new version Magento Enterprise Edition 1.14.1 offering a lot of new capabilities to merchants to develop a unique online experience possible for consumers. Check-out this blog for more information on this new version and share your views by commenting below!”

On 16th November, 2014, Magento launched a new version of Magento Enterprise Edition 1.14.1 and declared Community Edition 1.9.1. With the new Magento Enterprise Edition 1.14.1, merchants got the capability to create a unique and appealing online experience for consumers. Now, existing customers are able to download this new version that helps them in boosting their business sales and productivity in different ways:

Magento Launches A New Version of Magento Enterprise Edition

A Completely New Way of Merchandise

With the all new version ‘Magento Enterprise Edition 1.14.1’ merchants are able to organize products on different category pages simply and cleanly. Merchants are also able to preview what a category page will look like to shoppers and adjust product positions with the simple click of a mouse using a new drag-and-drop visual merchandising tool.

It also allows them to develop more visually appealing pages and make real-time updates in response to change in consumer demand as well as inventory levels. At the time of developing and updating categories, the visual merchandising tool saves merchants’ time. They are able to add in bulk and remove products, set-up rules to automatically assign products to categories and develop exclusive categories.

There are various other merchandising features that include the capability to constantly fix hero’s products at the top-most position of a category and automatically sort products as per the special rules. It will be also helpful for users to optimize category sales. Moreover, users will also get new access to critical information within the tool such as inventory levels, pricing, product images and more that help merchants make more informed merchandising choices.

With On Tap Group, the visual merchandiser tool was developed in partnership and it is a proof to the unmatched power of the Magento global partner network to speed-up the addition of new best-of-breed capabilities in Magento products. From the tutorial videos, you can get more information about the visual merchandising tool that is obtainable under.

Optimizing Sales on Any Device

Recently, Magento has improved its responsive design reference theme in order to comprise gift registries, multiple wish lists, downloadable products, add-to-cart by SKU, private sales and a lot more. The new version has responsive default email templates so that customers can easily read your order confirmation emails and newsletter on any device.

Determine Technical Problems Quickly

There is also a new support tool in the Magento Enterprise Edition 1.14.1 that empowering merchants to produce detailed reports in order to help diagnose and decide important technical problems. When it comes to talk about the reports, it offers system information like your Apache version, extensions database corruption status, MySQL settings and more, offering complete support teams important information to determine problems instantly.

Increase Conversion With Efficient Product Information

Now, merchants can get huge help in optimizing the way their products are shown on their websites as Enterprise Edition 1.14.1 makes it easy. With the new “Swatch” capabilities, merchants get the capability to show off a lot of product attributes to increase conversion rates. Comfortable with product information such as fabrics, obtainable colors, sizes and enhance consumer confidence to proceed with the purchase.

Get a Quick & More Safe Website

By adding support for MySQL 5.6 and PHP 5.5, the all new Magento Enterprise Edition 1.14.1 increases the performance and security. Merchants can also get advantage from enhanced website speed and flexibility, improved debugging tools, and decreased memory usage on the database server with MySQL 5.6.

Moreover, PHP 5.5 offers security enhancements and makes sure merchants have constant access to code updates. Merchants upgrade from PHP 5.3 to 5.4 as they have reported performance gains of up to 25%, so merchants move to PHP 5.5 important performance improvements.

Authorize Larger Teams

The new version Magento Enterprise Edition 1.14.1 extensively increases back-end flexibility, allowing administrators to make product updates. The companies that are with larger administrative teams can boost productivity without decreasing the performance.

Advantage of Quality Improvements

Offering more than 70 updates related to products, security, payments and other features, Magento Enterprise Edition 1.14.1 committed to constantly enhancing product quality.

A New Magento Community Edition 1.9.1 is Also Coming Soon

In the new few weeks, the new Magento Community Edition 1.9.1 will be obtainable for download once the final testing is complete. It will come with lots of advanced features to help merchants increasing in sales and productivity of their business. All new features include an improved responsive design reference theme, new product swatches, support for PHP 5.5 and MySQL 5.6 support for Google Universal Analytics and other improvements.

If you are looking to get practical information about Magento Enterprise Edition 1.14.1, you can go through below given links of videos:

1. Magento Enterprise Edition 1.14.1 Visual Merchandiser Tutorial – Drag-and-Drop Merchandising
2.  Magento Enterprise Edition 1.14.1 Visual Merchandiser Tutorial – Adding Large Numbers of Products
3. Magento Enterprise Edition 1.14.1 Visual Merchandiser Tutorial – Category Smart Rules 

Keep visiting our blog for more information on the upcoming Magento Community Edition 1.9.1 as we will provide you complete information on the new upcoming version.

Monday, 17 November 2014

Enhance Customer Loyalty with Magento eCommerce

Earlier, I have written content on best practices that help to enhance eComerce business that you can find here. Now, I am going to share information on improving customer loyalty with Magento eCommerce.

So, if you are running an online business, boosting customer loyalty is the most important point that you should consider while running your eCommerce business. There are lots of professionals, who have special expertise in Magento eCommerce design and they know how to help your business to run the most successful eCommerce campaigns.

As per the research, Magento is one such eCommerce platform that has maximum numbers of tools, allowing online merchants to boost their potential for success. If you are running an online store and wanted to improve customer loyalty, you can go through this blog and find Magento can boost your customer loyalty through eCommerce website:

Enhance Customer Loyalty with Magento eCommerce

Personalized Products –

Personalized Products is the best extension that offers customers with more options like shapes, colors, sizes of the products that they want. It is one such feature, which has a preview option, where customers can have a look of their final product before they buy it. It is one of the excellent choices for Magento based website professionals as it can be helpful to enhance customers’ loyalty.

Personal Bar –

When it comes to talk about Personal bar, it is a Magento eCommerce extension, which is extremely easy-to-use and highly customizable. Magento users can easily use this extension to display personalized messages to their valuable customers. Any type of personalized message can be displayed like from promotional discounts to top upcoming product release announcements. Users can also see a social media feature that enables users to share through platforms.

Related Products Manager –

Related Products Manager is another wonderful extension, allowing all the eCommerce retailers to get a good and complete view of a customer’s performance and their purchase histories. Through it, users can get essential data related to the trends of customer purchasing behavior and the cross-and-up-sells of the products and applicable data on monthly page views.

Habitual Cross-Selling –

It is also the most popular feature, which allows the ability to cross-sell as seen on Amazon’s site. Being a different extension, it can easily calculate the number of products, which are shown to customers. Based on the number of products previously bought by customers in the past like Amazon’s customers also bought feature, it is a perfect extension for Magento users.

So, these are some of the feature-rich Magento extensions that can be used to increase customers loyalty. Moreover, you can also get your own Magento extension as per your requirements; just you need to hire a professional Magento developer from any trusted Magento development company. For more information Contact us.

Wednesday, 5 November 2014

3 Mistakes That Every Developer Should Shun While Working on Magento Platform

“If you have decided to begin with Magento store development, you should some mistakes that can turn your business on the wrong side. In this blog, I have listed 3 mistakes that every developer should avoid while working on the Magento platform.”

With the constant increase in the trend of online shopping, the demand of eCommerce websites has been increased as most of the people worldwide are adopting this new and modern way of shopping style by saving their lots of time. It is must for every merchant to develop a flexible, customer-friendly and elegantly designed and developed website that works exceptionally.

Make sure that your developed website neither a fuzzy nor a bright. Every merchant needs to ensure that they designed and developed a perfect website avoiding different mistakes that could be harmful to their business. You should severe yourself and avoid making those mistakes in order to offer a quality platform to your customers to purchase.

If you have decided to begin developing an online store on Magento platform, I have listed 3 must to avoid mistakes while working on Magento platform, so go through it and avoid those mistakes. To get more information on Magento platform, you can go through it – Few Things That You Must Know about Magento platform.

3 Mistakes That Every Developer Should Shun While Working on Magento Platform

Technical Mistakes –

There are lots of people, who change the core files of Magento website so that they can do speedy development, but such changes in core files are considered to be harmful and can give adverse effect on a website.

Apart from this, various developers used to disable the caching module at the time of testing a module or plugin during the time of creation. It is must not be done as it can reduce from getting proper results. Moreover, lots of professionals make a wrong choice while selecting a hosting plan as it is must that hosting plan should be chosen in a such manner that directly targets your audience.

SEO Mistakes –

The most common mistake that most of the people do is they forget to change the title of the home page as it is essential for them to change the title and turn it into something pertinent and useful. Apart from this, developers also forget to change the logo that appears on the top left hand side of the web page.

With the help of sample products and categories, developers can make the sitemap and upload it on Google. Various users are also not making use of canonical URLs and messing up the site with deception. If you have a layered navigation on a website, remember that it is strictly no for SEO.

Marketing Mistakes –

Now-a-days, social media becomes an extremely powerful thing and it is important to promote your Magento website on different social networking platforms. There are lots of website owners, who forget to make use of this medium.

Ensure that you have a check-out process of your store easy as well as contented so that customers will not leave your website. Avoid providing incomplete and partial information as it is important to provide complete information.

So, these are the three mistakes that every developer should avoid while working on Magento platform. Moreover, it is also essential for you to hire a professional Magento developer from any trusted Magento development company to get best quality Magento services.

Tuesday, 21 October 2014

Information on Total Implementation Cost of Magento eCommerce Website

“If you want to develop a Magento based eCommerce website and wanted to know the total implementation cost of Magento ecommerce site, you can go through this blog and get huge information on implementation cost of the store.”

Today, Magento is the most powerful eCommerce platform that gained huge popularity in the market because of its range of features and flexible nature. With more than 5 millions + downloads, Magento is the perfect choice for all types of online stores irrespective type and size of business.

Day-by-day, the implementation of this platform is growing rapidly as all the eCommerce retailers consider this platform a high-end choice for them. The best thing about Magento is that one can easily customize this platform with his/her desired features that meet the organizational needs.

Total Implementation Cost of Magento eCommerce Website

If you also decided to run your online store using this platform, the first thing that comes in your mind is an investment and the cost involved in implementing an eCommerce website. To make it easy to know the implementation cost of the Magento eCommerce website, we will discuss the different factors that make up the cost:

Domain Cost –

Domain cost is a major cost that occurred in Magento implementation. Adding this cost is much important with the overall Magento development cost as there are such times when the domain cost is littler higher. So, if you are looking for implementing Magento for your eCommerce site, you need to consider is domain cost.

Server Cost –

When it comes to server cost, it is one of the basic costs that is involved in Magento website development. It is one such cost to understand where you wanted to install and host your site. Either you are able to purchase a server in-house or you can host it with shared hosting, so you need to choose the size of the server that you require as it defines the overall cost which you have to pay yearly on your server.

Magento’s Extension Cost –

You will also face Magento extension cost in any case you need to pay extensions for your Magento website. There are lots of free extensions on the web, but paid extensions are rich in features and known for their high-performance. Moreover, if you are looking for developing a new extension for your website, you will face development cost involved.

Magento Theme Cost –

When you look out for Magento themes for your Magento store, you can either find free themes or paid themes. You can customize it or purchase a new one that costs few dollars; however, you can also develop your own theme by hiring a Magento theme developer. It is another implementation code of Magento website that is involved in any case you are looking out for customized themes.

Development Cost –

It is simply a cost that paid by you for the development and customization of your website. In the development cost, a range of development cost includes like uploading the products, categories, other details making a successful live of your website.

So, these were some of the major implementation cost of Magento eCommerce website development. You can also hire a professional Magento developer, who has hands-on experience in the development of an eCommerce site. To get more information on Magento and its solutions, you can contact us.

Tuesday, 14 October 2014

Want to Improve The Speed of Magento Store? - Check-out These Simple Ways

“Running a Magento based website and wanted to enhance the speed of it? You should continue reading this blog as it has some simple ways to improve the speed of your Magento based website. You can also share your views by commenting below.”

In the last couple of years, Magento has gained huge popularity in the market as it is considered as an ideal store that comes with various functions and extensions. Knowing its truth, you may not have any problem taking this platform for an e-store. Whenever any businessman sets an e-store on the Magento platform, he feels blessed as it takes care of all the needs of your e-store.

You will feel that you have one such platform that can be customized easily in order to make your store a fully functional. Despite of having lots of popularity in the market, Magento has its downside too. In the near future, you will find that the speed of this platform is less in the case of the default configuration.

You may want to develop such space where there is more to the store compare to the default configuration when you have a primary e-store. This is the place where you will come to know about the speed enhancement techniques. At this stage, you would feel to boost the speed of your Magento store to make sure that your e-store is working exceptionally.

Want to Improve The Speed of Magento Store? - Check-out These Simple Ways

Below, you can find some excellent yet simple ways to improve the speed of Magento store, so go through it:

Squash the Output –

You may have noticed that various times the loading times increases as there are lots of images and text on your website. You can notice that the overall output time increased really. However, you can do is you can turn on the apache mod_deflate module. You can find that the Magento output compresses CSS, JavaScript and text files once you end-up doing this. Ultimately, you will notice that the download time and size has been reduced.

Make Sure to Flat Categories & Products –

You should enable flat categories as well as products and for it, under the Magento admin, System (top menu)> Configuration, Catalog (left nav)> Catalog, main page Fronted. You can set use the flat catalog category and use flat catalog product to yes.

However, the attributes, which can be applied to categories and products, are stored in separate database tables depending on the data-types. For Magento retrieves, flattening will keep all the attributes in one single table. It can give a positive impact on website’s speed and it is especially good for websites that have 1000 or more products.

Make Use of Expires Headers –

When it comes to talk about expires’ headers, they can easily used by browsers in order to get an idea about time till which caching of a web page can last. Expires header must be in the far future while coming to the image caching. But when it comes to boosting the speed of the website, it is essential that you remember to include expires header.

Resize Images to Optimize Them –

It is must diminish the bandwidth between browser and web service, so Magento users should select a suitable image file format and compress the image with the help of image compressor. Users can find lots of image compression tools online, including, JPEGMini.com, imageoptimizer.net and hjpeg-optimizer.com. As using these tools, it will be extremely easy for all the owners to resize images so that they can optimize them.

So, these are some of the best ways to boost the speed of your Magento store. By following these simple yet easy ways, you can enhance the speed and overall performance of your store.

Keep visiting our blog to get more information on Magento and its related solutions. Moreover, you can also contact Magento professionals in order to get Magento store development service or any other support. Visit here for more details about services: http://www.magentodesignstudio.com/magento-store-design-services

Monday, 22 September 2014

PSD To Magento Conversion - Get A Perfect Online Store to Expand Your Business

“Converting your PSD file into Magento is the best option for you as you can get an e-store, where you can sell a range of products and services and give your users an incredible experience. Check-out this blog and find how PSD to Magento is best for you.”

With constantly increasing in the trend of online shopping, all the entrepreneurs and businesses have decided to turn their brick-and-mortar store in an online store. An exceptionally designed and developed e-store helps them in selling their lots of products worldwide.

However, e-Commerce websites have gained huge popularity on the web as they are successful in doing well on the Internet. Only few websites are capable to make the best of it as others are perishing in the dust.

There are lots of businesses, who think that putting products and services online enough, but they should ensure that they deliver a great user-experience for their online customers.

So, if you already have a PSD design file, which you wanted to convert in an amazing online store to expand your business worldwide, you can go with a PSD to Magento conversion service.

Providing information on PSD file, it is a one such file that developed by a graphic or web designer with the help of Adobe Photoshop. Using Photoshop, users can give their desired look and feel to their eCommerce website. 

PSD To Magento Conversion - Get A Perfect Online Store to Expand Your Business

But, a PSD file is not viewable, so users need to opt for PSD to Magento conversion service. If you are thinking that how PSD to Magento service is best for your business, let’s discuss why and how it is best for your business:

Site’s Navigation -
It becomes easy for you to come-up with simple drop down menus and navigation bars as you can allow your online customers to make the choice instead of pushing them on different pages that can ruin the customers experience. 

But with PSD to Magento conversion service, users are allowed to give their customers an excellent option to customize, browse and evaluate their website before their products and services. As compared to other platforms, Magento is the only platform that gives you ultimate flexibility to design, shape and change your store with new features.

Simplify The Shopping Cart Experience -
With PSD to Magento, you can simplify the shopping cart experience and enable your customers to choose and pick the right products that they want. With Magento CMS, one can get a comprehensive range of features and options, so selecting this platform helps users to achieve higher customer satisfaction ratings, which boost your business online.

International Abilities -
By opting for PSD to Magento conversion service, you can easily tap into the global marketplace as you will get an option to have your own e-Commerce store in multiple languages that is one of the best things. Moreover, it also offers you multiple currencies to scale globally without any problems. Moreover, you can also get huge flexibility to have multiple payment options or payment extensions.

For all the businesses, it is best to go with PSD to Magento conversion as it can deliver desired features and functionalities and make their store an ideal destination to purchase products. However, if you are looking to get more information on Magento and its solutions, you can click here.