Usually, the success of any eCommerce store depends on its user experience, if your store appears in the first page, chances are high that you will get noticed on the web. But appearing on page one is not child's play because web crawlers are very talented and intelligent too in recognizing a quality content.
These are experienced crawlers, who are following a particular form in setting up a rule for a quality content. It is important to comprehend a quality content according to a search engine perspective. If you want to boost the visibility of your e-store, here are some of the rules that you should follow:
Unique Content is the King
While uploading the product in your store, you can try to give a least description about it as it will be helpful for you to connect with your audience. You can also ensure that you give only a unique meta description for all the pages else it will take a beating in your page rank as Google only values unique and outstanding contents. Remember that you never stuff the content with keywords as it could backfire.
Make Sure You Provide Exhaustive Information About Products
It is highly important that you remember you are selling products online, and there is not any sales assistant to convince a customer, so you will have only one way to convince is through your website content. According to customers and SEOs viewpoint, user guides work exceptionally. Conveying product information through videos is also a beneficial option that offered you to make it entertaining. Ensure That You Protect Duplicate Content From Web Crawlers
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Sometimes, it is also possible that you may not be able to give a unique description to all your pages. For an example of Smartphone. The specifications and features remain same, but the color could vary from phone to phone. In this case, it will be boring to create a unique content. Instead of that you can prevent pages the content.
Expand a Trust Factor
You should ensure that you get your store accredited by Trust Mark. You also remember to have a TrustMark logo that will work exceptionally for your business as it talks huge about your store's unity. You remember to include customer testimonials, ratings & product reviews as they are important to woo the new customers.
Try to Make Your URL Applicable
If you consider, there are a lot of URLs that are stuffed with various useless session ids like http://www.example.com/Watches/b?ie=UTF8&node=1350387031. It is good for nothing as it does nothing to increase your website's visits as a customer finds it difficult to remember the URL. If the URL is applicable like https://www.example.com/category/product, it is a great prospect of getting noticed.
Preclude Shopping Cart Abandonment
You always have to keep in mind that shoppers show zero tolerance to all the complicated registrations and check-out process. So, to avoid customers from abandoning your shopping cart, you can make their sign-up process more simply by integrating social networking login. Remember that you also decrease the check-out process with crisp check-out form.
Attract Customers With Your Design
As we all know that first impression is one of the best impressions. And if you want to make the best impression among your customers, you can give importance to design as it plays a very important rule.
All those shoppers, who come to your website, must be able to find products very easily. Therefore, you can go with least design, which shows products tidily. If you hide your products under categories, it will only annoy your customers. You can also integrate smart search options to your website and ensure that your website loads very quickly.
So, these are the most important rules that you should follow to increase visibility of your e-store. Moreover, you can also get various other benefits by following these optimization rules. In any case, if you are getting difficulty and want to get in touch with professional eCommerce developers, you can get in touch with us.