Thus, if you are launching an online store, you ensure that your eCommerce software offers a lot of customizations to provide you maximum flexibility to boost sales of your business.
Magento is an open source and full-featured eCommerce software that is obtainable for all types of businesses worldwide. Being open-source software, it allows you to tweak it with some changes, or you can customize it according to your business requirements.
A lot of eCommerce business owners, who make use of Magento platform, told that they are in love with this software because of its cost-effectiveness. Users of this high-end platform do not have to pay for monthly subscriptions like other platforms that mainly limit things.
A Range of eCommerce Features
The platform has all the things that you require to launch and manage your eCommerce business. Magento offers a lot of tools to help you out in increasing traffic, sales and customer engagement with main focus on growth and scalability.
Below, you can find some of the eCommerce features that Magento has in its store that can be customized with plug-ins and extensions:
Shopping Cart:This excellent platform is taking care of everything from a checkout to secure payment processing as Magento is a full-featured eCommerce platform. Customers are able to check-out by signing up for an account or just by using the service as a guest.
You can also make a choice from different payment-processing options offered by Magento, or you are allowed to use your preferred payment gateways, including Simple Pay, Amazon Payments, PayPal, Authorize.net and Google Check-out.
Customer Service:You can also your customer’s instant access to the purchase-histories and can also track information for current orders. For future purchases, customer accounts are allowed to save products to their wish lists and able to save their information for instant and convenient checkout.
Web Design:No matter whether you have tech skills or not, you do not have to develop your website from scratch as you can choose from different themes across the Magento platform and third-party providers. You can customize the look and functionality in order to fit your brand and company values.
Mobile Commerce:Browser detection as well as responsive design both are used by the Magento platform to develop an excellent customer experience by optimizing your online store and product pages on mobile devices.
Product Management:Now, you can easily export, import and manage inventory. Using images, zoom-in capabilities, special pricing options and other storefront customizations, you can easily customize product pages.
Multiple websites:If you are running more than one online store, you can run multiple websites with the help of using a single Magento account for instant and easy store management.
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