5 Influencing Tips For Successful B2B eCommerce

Successful B2B eCommerce

“With constant increasing in B2B sales, more and more people prefer to purchase online than retail. So, if you are looking to make your B2B eCommerce business successful, you can go through this blog, containing 5 highly influencing tips to help you.”

According to published reports, online B2B revenues are increasing constantly to $1 billion in the U.S. And the reasons behind this growth are twofold – First, various manufacturers as well as distributors are spending in their own online channels.
At the board level, finally there is an understanding that eCommerce increases revenues, decreases costs and boost profits. Second – a lot of business purchasers are looking forward to make purchases online instead of traditional channels.
Now, business buyers are mainly millennial in their 30s and they prefer to purchase online. Before contacting any sales representative, most of the buyers are researching products online that is both an opportunity and confronts to obtainable sales channels.
It doesn’t matter whether a company is investing in a B2B online store or changing an existing B2B platform, it is must for them to focus on 5 influencing tips for successful B2B eCommerce.

Consider below mentioned 5 highly influencing tips for B2B eCommerce Success

Content –


For all the online B2B eCommerce business success, content plays a very significant role; however, it can be quite challenging for distributors. For their own online stores and sales channels, it is essential for them to develop rich content. Here, we inspect both types of content and how todevelop and distribute it.
These days, developing content is not as difficult as it sounds. Good content comprises all the information of the product that a buyer needs to make a decision. It comprises manufacture name, SKU numbers, geographic origin, dependencies, specifications, price and more.
It is also important that it should also have short and long descriptions, installation manuals, user manuals, hazardous material information and material safety data sheets. It is also important to have multiple images of a product and videos are also playing important role.
Businesses should make sure that they have normalized content. It is helpful for product comparisons and helps the customer experience. For international markets and buyers, content must also be localized. For distributors, investing in a merchandising team to normalize and improve content as the quality from manufacturers is likely to differ.
It is also good to invest in a question-and-answer forum that is a great way to collect and develop pertinent content and add value to your online store. All those manufacturers are facing a lot of disadvantages by do not making their content available to distributors because rich content, graphics, videos are winning out in the long run.

Customer Experience

Customer Experience

B2C retailers have set the bar high. We all know that consumers are looking for such websites that can be accessed easily from any device with useful content, ratings and reviews and compelling merchandising. They want reliable search and navigation, and robust check-out online chat is almost given.
Business buyers want more. They want access to order history, freight options and inventory availability since they often reorder the same items. Instead of calling a sales representative for a large purchase, they need an aptitude to request a quote online.
Related Article: http://www.magentodesignstudio.blogspot.com/2014/12/how-to-convert-retain-your-customers-in.html 
Moreover, businesses also wanted to contain their corporate purchasers, who purchase products for many locations. The pricing history as well as catalog must be readily obtainable as budgets and purchase history must be easily accessed.
Some years ago, B2B eCommerce websites had least amount of product information instead of terse descriptions as earlier websites were conjecturing that customers, who are ordering online, already know their part numbers.
These days, customers are looking for detailed product information, pictures, videos, data sheets and more. In short, they need more content that is required for the B2B market as compare to the B2C market.

Presence on Omni-channel

Presence on Omni-channel

Now-a-days, eCommerce industry is getting competitive as most of the customers are tech-savvy. They want you to be present on different channels and offer them a wonderful experience on different platforms.
It is must for businesses to have seamless integration between all these disconnected channels so that they can provide Omni-channel experience to their customers. With this high-end integration, businesses can offer their customers a seamless shopping experience and develop deeper rendezvous with them.



For the B2B customer experience, personalization is becoming the framework now as with personas and on-site behaviors help in determining what product and promotions are displayed to purchasers. Now, you can find various manufacturers and distributors, who are investing in customer catalogs and pricing.
Whenever any buyer login-in, it is essential that persona-based personalization must be leveraged to present merchandising offers, which suits buyers’ purchase history, seasonal offers and geographic location.
In personalization, the very next step is to imitate what gives to success in B2B websites – behavioral personalization. There are lots of B2B websites that are already endowing in the same integrations as B2C websites to aggregate data about a purchaser.
Using third-party tools like Certona and Monetate to present recommendations based on other’s buyer’s behaviors. It is also good for B2B websites to link to product purchase histories from accounting systems and data warehouses.



Integrations – a highly strategic area of focus as B2B eCommerce needs deep and flawless integrations into different systems that always comprise customer records, products, pricing and inventory. When it comes to typical integrations, it comprises:
Enterprise resource platforms (ERP) for customer information, pricing, order management, order history, inventory availability, and so forth.
 - Tax Systems
 - Freight Systems
 - Customer-relationship management (CRM) platforms for customer information, sales rep assignments and more.
 - Credit-card payment gateways

Now, a lot of new integrations are requiring with behavioral analytics tools, recommendation engines and merchandising solutions. Different advertising platform are likely work their own way into B2B websites, enabling manufacturers to feature their products on distribution websites.
So, these are the top 5 influencing tips for successful B2B eCommerce; therefore, eCommerce merchants can focus on these tips and make their B2B business successful in mean-time.
To get more information on B2B eCommerce and eCommerce solutions services, you can click here. Moreover, you can also hire eCommerce developer for your any query and get an instant solution.

All images created by: freepik.com


How Microsoft Dynamics NAV Is Beneficial For Magento eCommerce Platform?

Microsoft Dynamics NAV is one of the best enterprise resource planning (ERP) software products that intended to help with CRM, supply chains, finance, manufacturing, etc. for small and medium sized enterprise.

We all know that the combination of Magento and Dynamics NAV Integration work better for eCommerce, ERP/EPOS, storage warehouse and accounting systems, and so on.

We all know that online presence helps to increase long list of questions for entrepreneur with any moving business or expansion. Now, you must be thinking about the trick that can be done for making an enterprise website be happening. How one can turn market’s online presence for the business? The only option is to adopt Microsoft Dynamics NAV integration service for your business site.

Microsoft Dynamics NAV integration delivers you a fully integrated Microsoft Dynamics NAV ERP eCommerce Site perfectly connected with NAV that offer your business the leverage and adaptability for making enough from your investment. Users can get a website merchandising, customers, web orders & product categories, etc. from all Microsoft Dynamics NAV. There are many types of Microsoft Dynamics NAV integration such as:

Order/Customer Integration:

Order/Customer Integration

This integration helps to recognize if the order has comes from existing customer or new customer when a buyer places an order on the Magento site. When a new customer placed an order then it will create buyer in Microsoft Dynamic NAV & then create the order. Additionally, when an existing buyer creates an order, this integration will help to track for the unique consumer ID in Microsoft Dynamic NAV and can also put the order in the presence of existing buyer’s ID.

Order/Order Status Integration:

Order/Order Status Integration

If you want to update web order statuses that based on sales operations in the backend ERP system in real-time then this integration is best as it reflects the updated information in Magento CMS. With the help of this integration, you can also synchronize the order from Magento to ERP and can send order status updates, from NAV to Magento that gains the dual prompts to complete the order cycle.

Item/Product Integration:

Item/Product Integration

No matter, whether your products are simple, configurable or grouped, it can be easily developed in ERP system and can upload to Magento together with special offers, product images and key attributes, promotions or discounts can be distributed against a specific product or product group for stipulated time-frame in MS Dynamic NAV that displays in Magento.

Inventory Integration:

Inventory information can be done through integration on the Magento from Microsoft Dynamics NAV. The updated product’s inventory in ERP system will be checked by the integration when stock update operation takes place in the ERP system that result in to information at regular intervals to Magento eCommerce platform.

Payment Integration:

Payment Integration

Different kinds of online payment options such as PayPal, Payment gateways, Authorize.Net, etc. are fostered by this integration. Moreover, it is also useful for taking “Credit Card Information” from a PCI Compliant Magento Shopping Cart and thus, will help you to co-ordinate the back to NAV. You will also find Online Payment Transaction ID & Payment Method in the NAV Sales order.

What Advantages Microsoft Dynamic Navision Can Get?


The details are auto-synchronized between NAV and Magento when a new order is placed. Thus, it results into permit for accessing orders from either point of entry.

Customer Groups:

One can easily create customer groups in Magento and can apply special rules on taxes and prices that can be synchronized and made available in NAV.

Track Shipment:

One can only have to track the real-time shipment status of your customer’s order From Magento platform or Microsoft Dynamics NAV, no matter it is B2B or B2C.

Credit Limits:

Now, you can easily assign credit limit to select customers for making online purchase from Magento and Offline from NAV to prevent them from crossing their credit limits.


A new customer gets created in Magento or Microsoft Dynamics NAV by synchronizing the buyer’s data in both the systems.

Tier Pricing:

The tiered customer pricing that assigned as per customer groups, can be decided in Magento and synced with NAV.


The physical inventory is coordinated with an online store inventory that allows customers to see a perfect accessibility on Magento Store.


The product details will be prompted by every new entry of the product information in the MDN to show instantly in Magento & vice-a-versa.

Having lots of advantages of using Microsoft Dynamics NAV at Magento, it is not a bad deal to adopt for your business. Considering advantages, if you are looking to adopt Magento development service, then contact us at Mag Ecommerce Studio for more details.